Benefits of Expert Hospitality Management: Insights from George Dfouni

With over 35 years of experience in the hospitality sector, George Dfouni is able to carve a niche for himself as being a seasoned professional who delivers profit maximization and value-increasing benefits to such a multifaceted profession. Hospitality entrepreneur George Dfouni has left an indelible mark on global hospitality management with his asset management experience, multi-unit operations, and strategic acquisitions. The management of a number of independent hotels has destined George Dfouni to highlight themselves within Australian society. Hotel management, as George Dfouni puts it, takes shape through supportive interactive options ranging from performance development to budgeting.

The Importance of Hospitality Management

Hospitality management is much more than just operating a property. It contains conceiving once-in-a-lifetime guest experiences, gathering all sorts of operational efficiencies, and finally making corporate profit. Wise hospitality management is the synthesis of people dedicated to providing high-quality service, possessing marketing insight and conviction, and possessing skills to strategize for goal achievement, just like George Dfouni.

As George has worked throughout Europe, the Middle East, and the United States, he has been properly trained and experienced to understand the markets as well as challenges he encounters. Involvement in real estate portfolio development, forecasting, and business development also highlights that a leader has to be familiar with what is going on in that part of the world and to know what one has to do in that context.

Key Benefits of Professional Hospitality Management

1. Optimized Asset Performance

Independent Hospitality is committed to producing the best possible return through strategic analysis of market conditions, operational data, and financial performance in support of the most effective asset management operations. George has moved with speed from strategic planning to daily operations for efficiency and profitability.

Key Services Include:

• Comprehensive property evaluations.

• Strategic budgeting and resource allocation.

• Data-driven decision-making.

2. Enhanced Revenue Management

Revenue management plays a critical role in optimizing profits through the balance of market demand, pricing strategies, and the expectations of guests in general for sustainable growth in the hospitality market. George Dfouni's team uses the state of the art tools and techniques to achieve optimal revenue performance.

Key Strategies Include:

• Dynamic pricing models.

• Demand forecasting and trend analysis.

• Integration of technology for real-time revenue tracking.

3. Strategic Business Development

Growth is very fundamental for any hospitality enterprise. George uses his extensive experience in new business development to identify opportunities and build tailored strategies for expansion. In this regard, his solutions help to unleash potential ranging from entry to partnership opportunities.

Key Areas of Focus:

• Identifying and evaluating new markets.

• Creating partnerships with industry leaders.

• Aligning development plans with business goals.

4. Innovative Marketing and Brand Visibility

Visibility is the name of the game. George Dfouni stresses targeted marketing tactics to create strong brand identity and get customer loyalty. Independent Hospitality helps the client build a strong campaign based on an efficient strategic marketing plan.

Key Services Include:

• Brand audits and repositioning.

• Multi-channel marketing campaigns.

• Strategies to improve customer engagement.

5. Leadership and Team Building

Behind every thriving estate is a participant who always provides extraordinary service. George's leadership and teamwork training teach high-performance teamwork according to the organizational objective.

Key Solutions Include:

• Customized leadership workshops.

• Employee skill development programs.

• Strategies to improve workplace culture.

Real-World Impact: George Dfouni’s Proven Track Record

George Dfouni has shown via his long career that professionally managed hospitality can raise the economy. His capacity for managing vast portfolios and complicated projects has ensured results for himself and, in turn, developed him into a trusted partner for owners and investors.

Highlighted Achievements:

• Successful turnarounds of underperforming properties.

• Implementation of innovative property conversion strategies.

• Strengthening of brand identity across multiple markets.

Independent Hospitality: Your Partner in Success

Independent Hospitality represents a true melting pot of hospitality services, all centered on the needs of today’s hospitality businesses. They have solutions that produce measurable results, be it optimizing operations, growing revenue, or enhancing guest satisfaction.

Core Services:

1. Asset Management

• Maximize the value of hospitality investments through strategic oversight and operational excellence.

2. Forecasting

• Provide accurate financial projections to guide decision-making in dynamic markets.

3. Budget Development

• Craft budgets aligned with operational goals to ensure financial sustainability.

4. Property Conversions

• Manage transitions that optimize brand identity and market appeal.

5. Rebranding

• Develop creative strategies to refresh and reposition properties effectively.

6. Design and Development

• Create inspiring spaces that combine aesthetics with functionality.

Why Choose Independent Hospitality?

Choosing the right hospitality management partner is a critical decision. With Private Guest, clients benefit from George Dfoun’s expertise and commitment to excellence. The private company structure ensures that each client’s needs are met, ensuring long-term success.

What Sets Us Apart:

• A proven track record of success across global markets.

• Expertise in managing diverse portfolios and complex projects.

• Innovative, data-driven solutions tailored to individual client needs.

Benefits of Using Strategy Management Systems for Hotels

The hospitality industry is a dynamic and fast-paced sector that requires precision, agility, and foresight to remain competitive. For hotels, balancing operational efficiency, guest satisfaction, and financial performance is a complex task. Strategy management systems offer an innovative solution, enabling hotels to streamline processes, make informed decisions, and achieve sustainable growth. This article explores the benefits of strategy management systems for hotels, emphasizing their impact on operations and profitability.

What Are Strategy Management Systems in Hospitality?

Strategy management systems are platforms for businesses to optimize aligning operational objectives with broader business goals. These systems use data analytics, performance monitoring, and decision-making frameworks to deliver inputs based on facts. For hotels, these include revenue management, marketing, guest satisfaction, and human resources, among other critical processes.

By using technology and data, strategy management systems afford hoteliers like George Dfouni, a world authority on asset management and operational excellence, a way to put market-driven strategies adapted to the hospitality need.

Key Benefits of Strategy Management Systems for Hotels

1. Enhanced Revenue Management

One of the most significant benefits of strategy management systems is their ability to optimize revenue. These systems analyze market data, seasonal trends, and historical performance to determine optimal pricing strategies. By doing so, they help hotels maximize their revenue per available room (RevPAR) and overall profitability.

For example, dynamic pricing models powered by strategy management systems ensure that room rates are adjusted in real time based on demand, competition, and other factors. This approach not only increases revenue but also enhances a hotel's competitiveness in the market.

2. Improved Operational Efficiency

Hotels often juggle multiple departments, from housekeeping and front desk operations to food and beverage services. Strategy management systems provide a unified platform for monitoring and managing these functions. This integration reduces redundancies, streamlines workflows, and enhances communication across departments.

With over 35 years of experience, George Dfouni has consistently emphasized the importance of operational excellence. A well-implemented strategy management system ensures that hotels operate efficiently without compromising on service quality.

3. Data-Driven Decision Making

The hospitality industry generates vast amounts of data daily, from guest preferences to booking patterns. Strategy management systems consolidate this data into meaningful insights, enabling hoteliers to make informed decisions.

For instance, analyzing guest feedback can reveal areas for improvement, while monitoring booking trends can help identify opportunities for targeted marketing campaigns. This data-driven approach allows hotels to stay ahead of market trends and customer expectations.

4. Enhanced Guest Satisfaction

Guest satisfaction is the cornerstone of a successful hotel business. Strategy management systems help hotels deliver personalized experiences by tracking guest preferences, behaviors, and feedback. These systems enable staff to anticipate guest needs, resolve issues proactively, and create memorable stays.

Happy guests are more likely to return and recommend the hotel to others, resulting in increased customer loyalty and positive word-of-mouth marketing. George Dfouni has long advocated for leveraging technology to enhance guest satisfaction and build lasting relationships.

5. Effective Marketing Strategies

In today’s digital age, effective marketing is essential for attracting guests and maintaining a strong online presence. Strategy management systems support targeted marketing efforts by analyzing demographic data, online behavior, and booking channels. This insight enables hotels to create tailored campaigns that resonate with their target audience.

Whether it's email marketing, social media campaigns, or loyalty programs, these systems ensure that marketing efforts are both cost-effective and impactful.

6. Streamlined Financial Planning

Financial planning is critical for the long-term success of any hotel. Strategy management systems assist in budgeting, forecasting, and financial analysis. By providing real-time financial data, these systems help hotel owners and managers identify cost-saving opportunities and allocate resources more effectively.

For example, tracking utility usage or labor costs can uncover inefficiencies, allowing hotels to implement corrective measures. George Dfouni’s expertise in asset management highlights the value of precise financial planning in maximizing returns on investment.

7. Scalability and Adaptability

As hotels expand or diversify their offerings, strategy management systems provide the scalability needed to manage growth. These systems adapt to changing business needs, whether it’s adding new properties, entering new markets, or accommodating shifts in guest preferences.

For multi-unit operations, a centralized strategy management system ensures consistency across properties while allowing for localized adjustments. This balance between standardization and customization is crucial for maintaining brand identity and meeting diverse customer expectations.

8. Risk Management and Compliance

Hotels face various risks, from economic fluctuations to regulatory changes. Strategy management systems help mitigate these risks by providing tools for compliance monitoring, risk assessment, and contingency planning.

For example, tracking local regulations regarding health and safety standards ensures that hotels remain compliant while protecting guests and staff. Proactive risk management safeguards a hotel’s reputation and financial stability.

Real-World Applications of Strategy Management Systems

Case Study: Optimizing Revenue with Dynamic Pricing

A mid-sized boutique hotel in the United States implemented a strategy management system to enhance its revenue management practices. By analyzing booking data and market trends, the system recommended dynamic pricing adjustments. Over six months, the hotel saw a 15% increase in RevPAR and a 10% boost in overall occupancy rates.

Case Study: Enhancing Guest Experiences

A luxury hotel chain in the Middle East used a strategy management system to personalize guest experiences. The system tracked guest preferences, enabling staff to provide tailored amenities and services. As a result, the hotel’s guest satisfaction scores improved significantly, leading to higher loyalty program enrollment and repeat bookings.

Strategy management systems

Strategy management systems are transformative tools for the hospitality industry, offering a range of benefits from enhanced revenue management to improved guest satisfaction. By integrating data-driven insights with operational processes, these systems empower hotels to achieve sustainable growth and maintain a competitive edge.

Industry leaders like George Dfouni, founder of Independent Hospitality, recognize the value of leveraging technology to optimize performance and deliver exceptional results. As the hospitality landscape continues to evolve, adopting strategy management systems will be crucial for hotels seeking to thrive in an increasingly competitive market.

For more insights and professional guidance on implementing strategy management systems in your hotel, contact George Dfouni at Independent Hospitality today.

Hotel Revenue Management Strategies and Solutions

In the ever-evolving hospitality industry, effective revenue management is a cornerstone of success. As a seasoned hotelier with over 35 years of experience, Hotelier George Dfouni understands the intricate dynamics of optimizing revenue streams. Hotel revenue management is not merely about setting room rates; it involves a strategic approach to pricing, forecasting, and operational excellence. This article delves into the essential strategies and solutions for mastering hotel revenue management to ensure profitability and long-term success.

What is Hotel Revenue Management?

Hotel revenue management is the art and science of maximizing revenue by selling the right room, to the right customer, at the right price, through the right distribution channel, at the right time. It’s about understanding market demand, guest behavior, and competitive positioning to optimize financial performance. This discipline ensures that every decision contributes to profitability and enhances the guest experience.

Key Components of Hotel Revenue Management

1. Dynamic Pricing Dynamic pricing is a fundamental tool in hotel revenue management. By analyzing market demand, seasonality, and competitor pricing, hoteliers can adjust room rates in real-time. This strategy ensures maximum revenue during high-demand periods while remaining competitive during low-demand seasons.

2. Demand Forecasting Accurate demand forecasting is essential for effective revenue management. It involves analyzing historical data, market trends, and upcoming events to predict future demand. This allows hoteliers to make informed decisions about pricing, staffing, and inventory allocation.

3. Segmentation Guest segmentation involves categorizing customers based on demographics, booking behavior, and preferences. This allows hotels to tailor their marketing efforts and pricing strategies to attract the most profitable segments.

4. Distribution Channel Management Optimizing distribution channels, such as direct bookings, Online Travel Agencies (OTAs), and Global Distribution Systems (GDS), ensures that hotels reach their target audience effectively. Balancing commission costs and direct sales is critical to maximizing profitability.

Proven Revenue Management Strategies

1. Implement Advanced Analytics Leverage data analytics tools to gain actionable insights into customer behavior, booking patterns, and market trends. These insights empower hoteliers to make data-driven decisions that enhance revenue.

2. Optimize Room Inventory Effective inventory management ensures that room availability aligns with demand. Overbooking strategies, when carefully managed, can reduce the impact of cancellations and no-shows while maximizing occupancy.

3. Promote Direct Bookings Encouraging guests to book directly through the hotel’s website reduces dependency on OTAs and minimizes commission fees. Offer exclusive discounts, loyalty rewards, or additional perks to incentivize direct bookings.

4. Leverage Technology Modern revenue management systems (RMS) and property management systems (PMS) streamline operations and enhance decision-making. These tools integrate pricing, forecasting, and distribution channel management into a cohesive strategy.

5. Focus on Total Revenue Per Available Room (TRevPAR) While RevPAR (Revenue Per Available Room) remains a key metric, focusing on TRevPAR provides a more comprehensive view of revenue. This metric includes ancillary revenue from dining, spa services, and other on-site amenities.

Challenges in Hotel Revenue Management

1. Market Volatility External factors such as economic downturns, geopolitical events, and health crises can disrupt demand patterns. A flexible and adaptive revenue management strategy is essential to navigate such uncertainties.

2. Technological Integration Implementing and maintaining sophisticated revenue management tools can be resource-intensive. Ensuring seamless integration with existing systems is crucial for efficiency.

3. Competition The rise of alternative accommodations, such as Airbnb, has intensified competition. Hotels must differentiate themselves through superior service, unique experiences, and strategic pricing.

4. Data Overload With vast amounts of data available, analyzing and extracting actionable insights can be overwhelming. Investing in advanced analytics and skilled personnel helps overcome this challenge.

Innovative Solutions for Revenue Management

1. Artificial Intelligence (AI) and Machine Learning AI-powered tools analyze vast datasets to provide predictive analytics and personalized pricing strategies. These technologies enhance decision-making and streamline operations.

2. Personalized Guest Experiences Use guest data to create tailored experiences that drive loyalty and increase spending. Personalized packages, targeted promotions, and customized services improve guest satisfaction and revenue.

3. Mobile Optimization With the growing prevalence of mobile bookings, ensuring a seamless mobile experience is critical. Mobile-friendly websites and apps attract tech-savvy travelers and facilitate direct bookings.

4. Sustainability Initiatives Incorporating sustainable practices appeals to eco-conscious travelers and enhances brand reputation. Energy-efficient operations and green certifications can also result in cost savings.

The Role of Leadership in Revenue Management

George Dfouni’s leadership exemplifies the importance of strategic oversight in revenue management. With decades of experience across global markets, George’s innovative approach has transformed hospitality businesses. By fostering a culture of excellence, leveraging technology, and prioritizing guest satisfaction, George has consistently delivered measurable results.

What is Hotel Asset Management & Why Is It Important?

The hospitality industry is one of the quickest-paced and most competitive industries in which success depends on proper operation and financial optimization. Among the many aspects of hotel management, hotel asset management has almost become the key concept of securing the profitability and sustainability of a property over time. The question may be, What is hotel asset management? Why this burgeoning interest in hotel asset management in the hospitality arena today? This will give one insight into hotel asset management and accredit its value addition and role in operational performance optimization.

Understanding Hotel Asset Management

Hotel asset management refers to the strategic management of assets of hotels so that owners and investors may maximize their returns. It is a specific discipline whereby financial skills meld with skills of operations and knowledge of the market. Unlike general hotel management that deals with daily operational management, hotel asset management takes on the broader perspective, their efforts being coordinated toward aligning the property performance with owner investment objectives.

An able hotel asset manager serves as a link between hotel operators and owners to assure that the property's operational strategies align with its financial goals. This involves monitoring for revenues, controlling costs, and making well-informed decisions to maximize profit.

Learn More:

Benefits of Expert Hospitality Management: Insights from George Dfouni

Benefits of Using Strategy Management Systems for Hotels

Key Responsibilities of a Hotel Asset Manager

Financial Performance Monitoring • Regularly reviewing financial statements and key performance indicators (KPIs) to identify opportunities for revenue growth and cost savings. • Ensuring the property achieves or exceeds projected return on investment (ROI).

1. Strategic Planning • Development of long-term strategies to improve market position for the property. •Searching for remodel, rebranding, or expansion opportunities in order to maximize its competitiveness.

2. Revenue Management • Implementing pricing strategies and demand forecasting to optimize both occupancy and average daily rates (ADR). •Using market data to identify trends and adjust operational strategies accordingly.

3. Operational Efficiency • Conversion of the management teams in hotels to work towards operational workflow improvement. •Ensuring compliance with brand standards with respect to efficiency and adherence to cost control measures.

4. Owner Representation • Acting as a conduit between hotel owners and management teams in bringing them closer together regarding interests and expectations. •Providing owners with detailed reports and recommendations as to the workings of the property and possible improvements required.

Why Is Hotel Asset Management Important?

1. Maximizing Profitability

Hotel asset management exists to maximize financial returns for ownership. Analyzing revenues and determining the opportunities for improvement allows an asset manager to optimize profit without sacrificing guest satisfaction.

2. Enhanced Value

A well-managed hotel profitable yet capable of holding or augmenting its market value. Strategic asset management will assist the property in its pursuit of competitiveness through upgrades, marketing, and operational excellence.

3. Changing with the Times

The hotel market is subject to fluctuations: economic conditions, traveler preferences, and technological progress. Hotel asset managers are extremely important at these times and help ensure properties stay relevant and profitable through adaptability.

4. Aligning Goals Between Owners and Operators

Typically, hotel owners will have one set of priorities, while operators will have their set of priorities, and therefore the asset managers fulfill this role by filling up a very important gap so that all operational activities align with the financial and strategic objectives of the owner.

5. Risk Mitigation

In effective hotel asset management, risk mitigation will involve preparing action plans to eliminate a risk or evoke a smaller risk. These actions include cash flow handling, preparing for a less propitious economy, and legal and compliance handling.

The Role of George Dfouni in Hotel Asset Management

George Dfouni has 35 years of experience in the hospitality industry and plays a key role in hotel asset management. Spanning across regions such as Europe, the Middle East, and the U.S.A., he boasts vast experience in fashioning various portfolios towards optimum performance targeted toward achieving definite gains for the owners and investors.

George’s career is defined by his ability to combine operational excellence with innovative leadership. His deep understanding of global hospitality trends enables him to develop tailored strategies that maximize property value and profitability. As the founder of Independent Hospitality, George continues to provide comprehensive asset management and consulting services, helping clients achieve their investment goals.

How Independent Hospitality Excels in Asset Management

Independent Hospitality is all about finding something completely different from what is being practiced in hotel asset management. Thus, to mention a few that characterize what we do include:

1. Customization: Setting a well-structured plan clear-cut to every property owner's goals.

2. Analytics: Drawing insights from real-time analytics to allow for decision-making and performance improvement.

3. Collaborative Leadership: Where we collaborate with hotel management teams to implement best practices and seek operational excellence.

4. Market Knowledge: Different parts of the world have different markets; therefore, we are looking to grasp what growth opportunities there are.

The Future of Hotel Asset Management

With the emergence of new technologies such as AI and big data, the hospitality industry is transforming virtually all facets of property management, providing approaches for effective operational performance. Additionally, sustainability and personalizing the guest experience are providing ways into considering your product's management strategy.

How professionals like George Dfouni of the firms like Independent Hospitality formulate viable scenarios to augment the values being delivered to their clients while assuring their market positioning.

George Dfouni Discusses the differences between hotels in the USA, Europe and Middle East

When you are traveling between countries, that's how you learn how to read the diverse hotel culture in which various worlds are linked up together, via regional customs, histories and standards. Local distinctiveness is the strong point hotels in the USA, Europe, and Middle East provide it reflects the diversity of their homelands. Understanding the differences involved in each of these segments will not only improve the traveler's experience but may also help set the individual's expectations. George Dfouni explains:

Hotels in the USA

 1. Size and Scale: For instance, the hotels of the USA, particularly those in conurbations and holiday resorts, usually are grand-footed enterprises. Hotels of skyscraper type with hundreds of rooms are now of the upper, given the prosperity and expediency found in the US in the past.

2. Amenities: U. S. lodging facilities are highly esteemed for their state-of-the-art services. Guests can look forward to navigating large gymnasiums and exploring different dining methods from American hotels, among the conference facilities and business centers which cater to several needs. Many small towns around the United States offer a range of family-focused amenities, like swimming pools and activities for kids.

 3. Service Style: The American corporation hotel instant is very often focused on efficiency and satisfaction of the customer because of which, the level of convenience is also the highest in the world. Several properties come with a 24-hour presence of, for example, room service and front desk staff.

 4. Chain Dominance: The American hotel industry is dominated by large brands with the Marriott, Hilton and the Hyatt taking on key positions. Such brands imply an element of uniformity and dependability which are highly valued by the travelers thus they become the ever-favorite brand.

 Hotels in Europe

 1. Historical Charm: European hotels usually are featured in fame by being built in the historical sites. These hotels labelled 'boutique houses' are a true treasure of Europe and the US will hardly be able to satisfy the demand for such a variety of inspiring places to stay.

2. Size and Intimacy: European hotels are mostly made up of small family run places rather than big comfortable buildings which are popular in America. Consequently, more boutique-style hotels have been sprouting up, the patrons of which seek a one-on-one approach and a cozy sense of closeness.

3. Varied Standards: One of the most interesting factors when it comes to the hotel in Europe is exactly that the standards vary deeply not only from country to country but also within the country. The notion of a four-star hotel the reference of which is France could be quite contradictory with the ones from Italy and Germany, which are surely the results of local differences in traditions and regulation.

4. Breakfast Offerings: European hotels often charge for breakfast even if it is not indicated on the room rate. The breakfast buffet is typically broadened with a variety of fresh and local products especially, depending on the consumer’s dietary requirements.

The Middle East contains many hotels.

 1. Luxury and Opulence: Claims about the luxury of hotels in the Middle East and particularly of Dubai and Abu Dhabi cities are all actualized. Many so-called palace hotels indulge in luxurious designs, abundant use of marble and gold, an elaborate menu of luxury services, which ultimately, help them to satisfy their guests by offering them a pleasurable stay.

 2. Hospitality Culture: In Middle East life, embracing hospitality as a vital element of society goes back to the traditional background. The service can be very individual and precise with the client being at the heart of the experience. The endorsement is mainly about the guest feeling appreciated and their wellbeing.

 3. Modern Amenities: Beside that, Middle Eastern hotel is known for its modern features of the accommodation standards. The development of architecture and tech which is is a common process, and features such as high-speed internet, smart room controls, and even underwater suite are available in some 5-star hotels.

4. Cultural Sensitivity: Holiday lodging in the Middle East is carefully thought out to inculcate societal standards and conventions. It covers accommodating Muslims' religious duties by providing prayer rooms, gender segregation in some cases and observing the Islamic food laws which are served in halal food options.

Common Threads

Since there exist differences among the hotels separately in USA and Europe and in Middle East, still we have similarities among these hotels of different regions. Sanitation is prioritized by all the areas and a definite effort is made to ensure cleanliness and service quality of the highest standards. It is also international hotel standards expansion that has been caused by globalization, thus assuring you of the standardization of the global traveler.

 In conclusion, George Dfouni states: “Hotels in the USA, Europe and Middle East show their specificities of each other through the culture of certain regions. The various lodging options that are so diverse in nature are so vast, it doesn’t matter whether you like the stupendous accommodation on the American national route, admire the historical background of European lodges, or you need a place that makes you feel wealthy and special like Middle Eastern hotels: each region has something to offer, and this is what stays with the tourists when they go. Being aware of variations in service delivery and room types will empower travelers with the right information to be able to select a particular accommodation that matches their preferences and expectations.”

THE HOSPITALITY INDUSTRY AND THE IMPACT OF AI

Customer satisfaction is like the grinding stone beam in the hospitality industry because it crushes the problems as they seek out fast answers. As the vibrant shift and advances of the times may be the rehashed technology or the lull hanging around a corner. AI can be defined as the technology of the future, more modern than any other technological invention that we have seen in the hospitality industry with this technology turning everything upside down.

George Dfouni breaks it down into these segments:

Streamlined Operations

 Just as booming hotels are based on skilled processes which are the driving force, so is in skateboarding. AI is just coming in and improving the processes (which were outdated) to a tune, starting with reservation management and cleaning way back. The sophisticated algorithms recent design's view automating the trend-based data, the rates include occupancy of the rooms on one side and also prices on the other side. AI-borne chatbots that can do the same task at a larger scale of degree as their humans' overnight workers’ equivalent and extend the satisfaction level of customer service provided for the current guests as a result.

Personalized Guest Experience

Personalization remains tantamount in the fight of collecting faithful guests in the age of virtually perpetually linked up world. AI assist hotels making unforgettable experiences tailored to personal preferences of every traveler. To give an example, there are from hotel room amenities to dining recommendations. Artificial Intelligence (AI) can analyze guests' data, behavior, and predict needs in order to give personal services and make their guests who see more of our services view a returns visit.

Enhanced Safety and Security

Protecting the health of tourists becomes a matter of priority for the tourism sector, and this should additionally include the safety and the security. AI-assisted observation is on close track, after through application of face scan and self-learning behavioral analysis that makes threat preventable. The cameras that are placed in public areas and at customer's point of interaction during their stay are monitored all the time. They provide an additional workplace safety option and thus a lower risk of their quality of services to be compromised.

 Efficient Staff Management

Best approach in the labor management is just the corporate creed for the provision of the high class of customer experience. The predictive, AI-aided planning systems reduce the number of manual hours, facilitate-people capitalization, and conduct precise team coverage sufficient for key hours with continuous monitoring. Thus, AI systems for the most part is able to supervise workers' job performance and deliver developmental information for the organizational side of the coin.

 Predictive Maintenance

Utilizing property taxes appropriately is crucial for the achievement of the operational goals and client satisfaction. Periodic checks will no longer be needed as AI- enabled predictive-maintenance systems will always be monitoring infrastructures and equipment in real time and detecting any potential problem before it escalates into downtime. By analyzing the maintenance program uses the data from sensors and the historical maintenance records, therefore the managers optimize the maintenance schedule which increases the longevity and reduces the whole costs of upkeep.

 Hyper-Personalized Marketing

In the digital world marketing to the right target group has become the key when it comes to advertisement. AI- driven marketing places carry out vast amounts of data examinations to regroup the customers into groups showing their preferences and behavior. Customized offers and low-price campaigns are the key to interaction of the guests at a more intense level which will, in turn, increase the number of conversions and build hotel’s image. 

Seamless Guest Feedback

Feedback is an in-exam-table asset to improve service standards and guest contentment. AI-based feedback systems extract and analyze retailer feedback from multiple channels, giving operators remarkable results instantly. Sentiments can make an aggregation of negative or positive information, hotels as such can resolve issues that satisfies guests and is very satisfactory to them.

Challenges and Considerations

While the pluses to AI in hospitality are inconceivable, there are present challenges to its implementation. Concerns like information security and staff training, along with the difficulty in implementation into other systems, are some of the tall obstacles that hotels need to climb. It is important to note, that in automation human touch need be neither entirely lost, nor entirely replaced by new emerging technologies.

 George Dfouni concludes: To observe that the advancement of AI technology isn’t only unlimited but their application in the hospitality industry can also be very imaginative. The hospitality concept will entail for predictive analytics to a virtual concierge service in the future, innovation, and adaptation will include for this. Through AI-powered innovations, hotels are equipped to make numerous improvements in customer service to front-line managers. This enables the hotels to not to follow, but to stay ahead of other hotels as far as the customers' experiences are concerned. AI is changing the hospitality industry current infrastructure by simplifying room reservation process, and personifying guests’ experience, and providing them with the protection. Even amidst least difficulties, cost effective customer-centricity of hospitality market can be managed and therefore will establish smooth running in the future.

Hotelier George Dfouni explains why Staying in a Hotel is a Superior Choice Over Airbnb

Introduction

The way we travel and find accommodation has been transformed by the emergence of the sharing economy, with Airbnb at the forefront. While Airbnb offers unique and often more affordable lodging options, George Dfouni argues that staying in a hotel is generally a superior choice for travelers due to factors such as reliability, safety, amenities, customer service, and regulatory compliance.

I. Reliability and Consistency

One of the primary advantages of staying in a hotel is the reliability and consistency it offers. Hotels are well-established businesses with standardized service levels, quality control, and professional management. When booking a hotel, travelers can expect a certain level of service, cleanliness, and comfort that is consistent across the brand or star rating.

On the other hand, Airbnb listings can vary significantly in terms of quality, cleanliness, and reliability. Each property is managed by different hosts, and the experience can be a gamble, with travelers often unsure about what to expect. While some Airbnb hosts are excellent, others may not meet the same standards as hotels, leading to inconsistent experiences.

II. Safety and Security

Safety and security are paramount concerns for travelers. Hotels are equipped with various safety measures, including 24/7 reception desks, security personnel, and surveillance systems. These features help ensure the safety of guests and their belongings.

George Dfouni further explains “In contrast, Airbnb properties may lack the same level of security. There have been numerous reports of security issues, such as break-ins and unauthorized access, in some Airbnb accommodations. While Airbnb has introduced safety measures, including host verification and property inspections, the standards and enforcement can vary, making it difficult to guarantee a secure stay.”

III. Amenities and Services

Hotels offer a wide range of amenities and services designed to enhance the guest experience. These may include swimming pools, gyms, on-site restaurants, room service, concierge services, and daily housekeeping. These amenities and services contribute to a more comfortable and convenient stay.

Airbnb, while it offers unique lodging experiences, generally lacks the extensive amenities and services that hotels provide. Most Airbnb listings do not offer the same level of convenience or on-site facilities. Travelers may miss out on the convenience of having access to dining options, fitness facilities, or daily cleaning services.

IV. Customer Service

Customer service is a vital aspect of any accommodation experience. Hotels are staffed with trained professionals who are available around the clock to assist guests. This high level of customer service includes attending to guests’ needs, providing information and recommendations, and resolving any issues promptly.

Airbnb relies on the hosts to provide customer service, which can be highly variable. While many hosts are accommodating and responsive, there is no guarantee of consistent and professional customer service. In cases where issues arise during a stay, travelers may find it challenging to get a prompt resolution.

V. Regulatory Compliance

Hotels are subject to strict regulatory standards and safety regulations. They must meet requirements related to fire safety, accessibility, and hygiene, ensuring that guests are protected and provided with a safe environment. Regulatory compliance in hotels provides peace of mind to travelers.

Airbnb operates in a more decentralized manner, and the regulatory environment for short-term rentals varies significantly from one location to another. This can lead to uncertainties regarding the legality and safety of Airbnb listings. In some cities, there are concerns about Airbnb properties operating in violation of local laws and regulations.

VI. Accountability and Liability

Hotels are accountable for their operations, ensuring that they maintain a high standard of cleanliness, safety, and service. They have liability insurance to cover accidents or damages that may occur on their premises. This accountability offers travelers protection in case of unforeseen events.

In the case of Airbnb, the accountability and liability structure is less clear. While Airbnb provides a host guarantee and host protection insurance, the coverage may not be as comprehensive as what hotels offer. The responsibility for ensuring safety and addressing issues falls more on individual hosts.

Conclusion

In conclusion, George Dfouni states “while Airbnb has revolutionized the way we find accommodation and offers unique lodging experiences, there are compelling reasons to choose a hotel over an Airbnb property. Hotels provide reliability, safety, consistent quality, extensive amenities, professional customer service, and regulatory compliance. These factors make hotels a superior choice for travelers seeking a secure and hassle-free accommodation experience.”

It’s important to note that the choice between a hotel and an Airbnb may depend on individual preferences and specific travel needs. Some travelers may value the authenticity and local flavor offered by Airbnb, while others prioritize the comfort, reliability, and peace of mind provided by hotels. Ultimately, the decision should be based on the traveler’s priorities and what they seek in their accommodation experience.

Investing in the Hotel Industry

Investing in the hotel industry can be a lucrative venture for those who are willing to put in the time and effort to research and understand the market. With the right approach, investors can capitalize on the ever-growing demand for travel and hospitality services, and benefit from the stable returns that the industry can offer.

The hotel industry has been growing steadily over the past few decades, with tourism and travel becoming more accessible and affordable for people from all walks of life. This has led to an increase in demand for hotel rooms, especially in popular destinations such as major cities, tourist hotspots, and business hubs.

One of the main advantages of investing in the hotel industry is the potential for steady and predictable returns. Unlike other industries that may be more prone to economic cycles and market fluctuations, the hotel industry has a relatively stable demand for its services. People will always need a place to stay when traveling, and hotels can offer a convenient and reliable option for both leisure and business travelers.

In addition to stable returns, investing in the hotel industry can also provide opportunities for capital appreciation. This can occur as a result of a number of factors, including improvements in the quality and reputation of the hotel, strategic marketing and branding efforts, and the expansion of the hotel's services and facilities.

There are a number of different approaches to investing in the hotel industry. One option is to invest directly in a hotel property, either as an individual investor or as part of a group or syndicate. This can involve purchasing a hotel outright, or investing in a partial ownership stake through a real estate investment trust (REIT) or other similar structure.

Another approach is to invest in the shares of a publicly traded hotel company. This can provide exposure to a diversified portfolio of hotel properties, and may offer more liquidity and flexibility than direct property ownership. However, it is important to carefully research and evaluate the financial health and performance of the company, as well as its management team and competitive position in the market.

Regardless of the approach taken, it is essential to conduct thorough due diligence and analysis before making any investment decisions in the hotel industry. This can include researching the local market conditions and demand drivers, evaluating the quality and reputation of the hotel property or company, and analyzing the financial performance and projections of the investment.

Another important consideration when investing in the hotel industry is the potential risks and challenges that may arise. These can include changing market conditions, shifts in consumer preferences and behavior, regulatory and legal issues, and unexpected events such as natural disasters or pandemics. It is important to have a comprehensive risk management strategy in place to mitigate these risks and protect your investment.

In conclusion, investing in the hotel industry can offer a range of benefits for savvy investors who are willing to do their homework and carefully evaluate their options. With the right approach and a thorough understanding of the market, investors can benefit from stable returns, potential capital appreciation, and exposure to the growing demand for travel and hospitality services. However, it is important to approach any investment in the hotel industry with caution, and to carefully evaluate the risks and potential challenges that may arise.

Hotel Revenue Management: How can you increase the revenue of a Hotel?

Hotel revenue management is an important part of this business industry, as adjusting the prices according to the guest pattern is the core part of this business because optimal price rates mean more customers which will cause a raging increase in the business profits.  

But the thing that makes revenue plan more successful is to have full information, good planning tips but more importantly, the revenue strategies play the main part because it makes you more clear-minded and concentrated. Following are the best and profitable hotel revenue management strategies that can make your hotel business shine. Following are some of the best and profitable hotel revenue management strategies that you can adopt for effective outcomes for the hotel.

What is exactly is Hotel Revenue Management? 

Revenue management is a very important subject in hotel management as it acts as a profitable strategy for the economic status of the hotel. The whole revenue management discussion can be shortly summarized by this famous quote that is “All a revenue manager needs to accomplish is to sell the right room to the right person at the right time and price through the most suitable platform”. 

In even simpler words, revenue management is a procedure through which you introduce the best and preferable price rates according to the requirements of the customers so that they can make the most sales and profits. The best way to put together your revenue strategy is by going through the data analytics, customer performance, older price distribution so that the hotel management team can come with better prices and ideas which will help you maximize the revenue and hotel business.  

Also, the revenue strategy does not depend upon one kind of customer, you have to plan it by keeping that a larger community with different values will approach your hotel and you have to make them convince of the revenue strategy.  

Hotel Revenue Management Strategies

Here are the best hotel revenue management strategies that can benefit you for the best and optimal results and statistics: 

·      Proper communication means: 

Communication is essential when you are in a business where the core part is people reviews and demands so, having a messaging box is very necessary that should be open all the time so that people can engage with you without any kind of distribution or interruption. This revenue strategy helps the customer to get every kind of detail on the new and updated strategy so that they can experience it.  

·      Targeting strategy: 

Targeting the audience is a very well-known revenue strategy as it helps you to get to know what type of guests you are going to have and to deal with so that you can develop the revenue management plan according to guest requirements so that you can have a better result in sells and profits of the hotel business. 

·      Do direct bookings

The direct booking strategy is one of the successful ones as it assists you to deal with the customer's hand to hand rather than a third party like an OTG platform because they keep a commission and also it not let you stand alone as you always have to be dependent. So, when the customer does direct bookings via your hotel website, it helps you with better profits and response.  

·      Programs to increase repeat guest arrivals: 

Loyalty programs are a thing that hotel owners take very lightly, but it can be a very good reason for a successful revenue management plan as it enables you to make gestures for the guests like customizing gifts, sales, discounts, special entrance drinks, etc. it makes the guest happy and satisfied with your hotel services.  

This strategy makes the old guest and also the new ones come again and again after seeing such good and sentimental loyalty programs.  

·      Active hotel websites: 

Nowadays, people are more active on their smartphones rather than checking paper or even tv so, it is best for the hotel to have an online website where they can showcase their hotel, the revenue plan, and the services they provide so that people can interact with them. This hotel management strategic plan helps you to engage with the customers globally and locally which will increase the hotel revenue even more and the customers also have every information about your hotel which enables them to trust you and choose your hotel.  

·      Develop an online reputation: 

Having an online reputation is very significant nowadays, as we all know how today’s world work today, we do everything online, likewise, most people now do the online booking as it is convenient and they can get all the information regarding the hotel services and offers through reviews and websites. 

So, having a good online reputation is very important, make your old customers give reviews and ratings about their experience, etc. so that the new customer can make their decision easily which will affect the success of the hotel revenue management plan as well.   

·      Work in cooperation with other departments: 

It is important to involve other departments such as sales and marketing, art team, etc. so that everyone can corporate in developing the hotel revenue so that it can be suitable to all and the whole hotel staff teams can be agreed on the revenue. This strategy helps you to gather more ideas from the hotel staff through various perspectives which can be helpful throughout the revenue procedure. 

·      Do a calendar checkout: 

Do a calendar checkout means to know about all the events and festivals that are coming, also that events related to other areas and countries so that you can develop the revenue strategy revolving around those specific dates so that you can able to attract more travelers and visitors that time around.  

·      Pay attention to reviews: 

Reviews are very important for a good hotel image and the customer usually lookout for the reviews before doing bookings as they want to know what other people have to say about your hotel management services so it is important to get reviews from your previous customers and also pay more attention towards them which can result in more hotel room sells and optimized revenue.  

·      Include local business partnerships: 

This is also a very unnoticeable strategic plan but it is very effective in having a more enhanced revenue management plan as to when you include or do partnerships with local businesses like tour guides or amusement park owners, you can offer discounts on the tickets which can get the attention from the customers which will directly have a positive impact on the revenue plan.  

·      Do SEO optimization: 

Search engine optimization plays an important role in almost everything nowadays, because people are more aware of what is happening online rather than physical and SEO is a technique that is making the work easy for brands and businesses to stand out so that people can approach them and use their services. 

So, your online hotel website must be fully SEO optimized which will result in more traffic and customers to reach your revenue strategy and help you to increase the hotel earnings.  

·      Competitor Analysis:

It is very important to do a competitor rate analysis as it helps you to check what other hotel owners are offering so that you can develop such rates that are attracting the right customers and succeed in earning the best revenue. You can update the rates chart by what the competitors are offering which will create a clear image of what to add and what to avoid in your hotel revenue management plan.  

·      Understand the value market: 

The most important thing about revenue management strategy is the price value because it is all the matters. After all, the customer is only going to judge your whole hotel service depending upon the price you offer. So, be good with knowing the value market and also to develop in regards of that so that you can offer the best of the best to your customers. 

Why Revenue Management is Significant in the Hotel Industry? 

Revenue management sets the core for profitable business plan for the hotel which means it is very important for the hospitality industry to have and to acquire as; 

·      Through revenue management, you can manage the selling costs as in, you can calculate them according to the demand and related factors like season time, the number of travelers, etc. and can lower them when the demand is low. That is how the hotel resources and staff will be optimal used when there is the proper need not when the things are not required. 

·      The best thing about this specific management scheme is that it helps the hotel owner and team to understand what their customer demands and wants rather than just anticipating and thinking on their own. The customers appreciate the hotel service, even more, when they know that they take their requirements seriously and put them to actual work. 

·      Revenue management enhances the hotel branding, it not only assists you to get the best pricing rates for the property but also makes sure that the maximum RevPAR for the hotel.  

·      When you have revenue management that is formulated by going through all the details very preciously like previous data analysis, customer preferences and reviews, season time, etc. You can have a revenue plan that will not help you with the best business but also win against the competitors which are important when you are in such an industry where the competition is always at high stake.  

·      You can also extend your business when you know that the revenue strategy is going well and the profits are high. 

Tips to Enhance your Hotel Revenue Management Strategy: 

Here are some tips that will help you to optimize the hotel revenue management strategy for effective and efficient outcomes: 

·      Accumulate the right data: 

Data collection is the most important step in developing revenue management as it helps you to calculate the price rates and strategic plans but the common mistake that most hotel owners do is collecting more information than needed, so they end up with a messed-up revenue plan. So, it is best to focus on the right data that will assist you to have the right revenue and right demands.  

·      Do mapping and location research: 

When you develop a revenue strategy, studying mapping and forecasting is a need as it further helps you to have a perfect plan that will attract the desired guests and customers for your hotel. It also gives you an idea about the traveler's perspective from where they are coming and what they want where they are going to stay, so it depends upon the information regarding the locations and mapping. 

·      Embrace pricing strategies: 

Pricing is the major part of revenue so having a proper strategy about it is very much required. So, try to embrace the pricing strategies as much as you can and formulate such strategies that are easy to manage according to what the customer wants and has to offer.  

·      Focus on the distributing channels: 

Having a good revenue strategy is not enough until people are not well aware of it and it is obvious if they do not know about it, then how they will reach out to you. So, focus on the disturbing channels like having a proper hotel website and various channels like online accounts on various sites so that people can know what you are offering and how they can reach you.  

·      Learning about the market: 

You cannot develop a revenue management plan unless you study the market so that you can know what the rates that are going around are and how the customers are reacting to it. So, a revenue plan with potential can only be formulated after doing full homework about what is going in the market at present.  

The Bottom Line

Hotel revenue management is a new technique or strategy that is being very profitable for the hotel industry which is proven by the higher statistic rates and improved selling profits. With this evolving world, the booking patterns and guest demands are changing every moment, so strong and valuable revenue management will make your hotel business more enhanced and successful.  

This management strategy is not anymore just a basic plan for the hotel but now it is imperative and crucial to have for optimum financial benefits and improved hotel reputation. This hospitality industry is getting bigger day by day so, having revenue management will surely make you stand out in the crowd.  

Four Essential Tips to Build a Hospitable Hotel Reputation

There is definitely an art to building an impressively hospitable environment that will entice your guests to continue to book rooms within your hotel for years to come. Many hotel owners and hotel managers are under the misconception that good service and excellent hospitality are similar. In fact, many believe they are synonyms and have the same definition!

In fact, good service and hospitality are two different concepts that can coincide within the same hotel. You see, good service is defined as the bare minimum of what any hotel should be providing for all guests during each visit. Things like providing amenities for guests who may have forgotten a toothbrush or supplying each bathroom with complimentary soaps fall under the category of “good service”.

True hospitality, on the other hand, is the act of going above and beyond what guests expect from the hotel. Hospitality can definitely be additional acts of service, but it also includes the atmosphere and vibe of the staff members and managers within the hotel. Sure, your staff members may be doing a good job. What is their attitude and demeanor like as they are providing good service, though? How would the staff define the relationships between staff managers and management?

These questions, and more, are very important to consider when beginning the process of building an exquisite hospitable environment within your hotel! Here are four essential tips to build a hospitable environment within your hotel: 

Put Yourself in the Shoes of Your Guests

Consider the expectations of your guests, and then brainstorm ways you can go above and beyond those expectations. Avoid falling into the trap of believing the good service is the exact same as hospitality. Going beyond what guests expect can include management stepping out of their office to offer to carry an old woman’s bags up to her room. It can look like staff members taking a moment to actually get to know their guests rather than nicely checking them in and then quickly brushing them aside for the next set of guests. 

Reward and Recognize Dedicated Employees

Recognizing employees and members of management who go above and beyond what is expected is a great way to encourage them to continue to be hospitable to your guests. Heck, you should even reward the employees who may be offering good service but may not have crossed over into the realm of being hospitable. Consistently rewarding the behavior you want to see will inspire your employees and members of management to do even better work for you. In addition, it will encourage other staff members to step up so that may also be recognized! 

Encourage Camaraderie and A Fun Environment

Hotels can be a busy place, and no one wants lines of guests waiting to be checked in or to have their concerns heard. However, rushing guests through the check in process and treating them like they are on an assembly line in a factory is not a great way to build lasting relationships and to foster good feelings. Encourage your staff and members of management to get to know the guests, and also provide an environment that is safe for staff members to make friendships and to get to know each other as well. 

People work better when they are surrounded by coworkers they enjoy; no one wants to go to work where they are barely allowed to get to know who they spend the day with. You can build a team of staff and management that feels more like a family by providing business outings and activities where everyone can get to know each other outside of the hotel. This will reduce employee turnover rates within your business, and guests will pick up on the homey atmosphere you have created. 

Provide Enticing Incentives for Repeat Business

Find a way for staff and management to keep track of repeat guests within your hotel. Each time a repeat guest comes in for another stay, staff members should welcome them back and ask them how they have been. This simple act will make guests feel seen for their loyalty, and it will also make your hotel feel more familiar and comfortable for returning members. 

Offering deals, small gifts, or even management recognition for guests who are returning are all wonderful ways to build relationships and encourage even more repeat business! Going above and beyond guest expectations and pleasantly surprising them is the best way to build a hospitable reputation within the hotel business world. In addition, building a close and lasting family of employees will uplift the vibe of your hotel. Over time, guests will pick up on this warm atmosphere and will be compelled to continue to book with your hotel! 

Three Ways Hotel Management and Owners Can Empower Employees to Improve Business

The success of your hotel, just like many other businesses, is partially reliant on the staff you hire to help you run the building and how empowered they feel in the position you have given them. From the custodial staff to the managers, it is essential for each hired person to fulfill the duties of their role. Each person knows what descriptions of their job, but do you motivate them to work hard and go above and beyond in their positions? How do you make each employee happy to come to work and proud to say they work for your hotel?

It is our belief that every empowered employee is backed by amazing management. If people feel appreciated and valued at their jobs, they will come ready to work as a team for the betterment of the hotel. There are a variety of ways to make employees feel appreciated and empowered at work. No, it does not involve you throwing them a pizza party in the breakroom or giving them vouchers for free stays in the hotel. This list of three essential tips includes real ways to empower employees to improve business while also showing your appreciation:

Recognize the Hard Workers

One of the biggest mistakes hotel management can make is to reward and recognize the wrong people. Unfortunately, in many cases, the hardest workers often go unrecognized and underappreciated for their efforts to meet the description of their job while also going beyond their personal duties to help others. It is easy for management to oversee the quiet and diligent workers for the extroverted and more boisterous staff members.

Sure, Tommy does his job most of the time and is fun to hang out with. However, does his abilities to be outgoing and discuss any sports team really give him merit for a promotion over the workers who may be busting their backs more than he is? Probably not. In fact, only recognizing the wrong people and failing to appreciate the right people can be one of the most detrimental things you do in your mission to empower employees.

Don’t Implement Group Punishments

Did you ever have a teacher in elementary or high school that would punish the whole class for the bad behavior of one kid? I think we all did. It is most likely that you remember disliking the teacher for this bad classroom management tactic instead of the kid who had the original bad behavior. This scenario can be applied to hotel management as well! Avoid implementing degrading rules and treating your staff like children for the behavior of one or two employees.

If Sarah and Brian have been running late to work every single day, that does not mean the entire staff needs a point system to calculate how late and absent each can be before they get fired. No, good hotel management would sit both Sarah and Brian down to talk to them as adults about their tardiness. Empower employees by treating them like reasonable adults, and your employees as a whole will be a lot happier than if you allowed management to implement petty rules.

Always Have Their Back

The customer isn’t always right. We all know this. In addition, having grumpy or unreasonable guests from time-to-time is an inevitable reality for every hotel. It is important that hotel management is aware of how to handle the delicate situations with unreasonable guests without diminishing the spirits of their staff members. In the end, even if the unreasonable guest comes out on top, it is vital that management empowers employees by letting them know that they are supported.

In addition, it is helpful if hotel management and all other employees are trained on how to have a kind but united front for guests. This way, even when things go south with grumpy guests, staff members are empowered to handle the situation and do not leave the scenario secretly afraid that they are in trouble. Employees are more likely to handle situations with grace if they are taught the expectations and gently supported when tough situations do arise.

Remember, empowered employees will quickly form families of hardworking staff that are happy to do whatever it takes for the betterment of the business. Giving your staff members a reason to look forward to coming to work is the best way to improve your business, reduce staff turnover, and ensure the success of your hotel. Guests can sense when employees within the hotel are content in their job, and this positive atmosphere will encourage repeat business!

Five Ways the Hospitality Industry Will Change Post-COVID-19

Last March, the hospitality industry took a dip that couldn’t have been anticipated. Suddenly, no one was traveling, and trips that had been on the books for months were off indefinitely. Over a year later, countries around the world are beginning to lift their travel bans, and while the world hasn’t returned to “normal,” we are beginning to see how hotels and others in the hospitality industry are reacting to the pandemic. 

In many cases, the changes we’ve seen over the last year may be here to stay. Let’s take a look at how 

1.    Local travel will be favored over international travel 

If you’ve considered a “staycation” or domestic travel in the last 12 months, you’ve hopped on this trend. For the next few years at least, international travel will not appeal or be available to certain groups of people. Americans, in particular, are not permitted entry to over 100 of the world’s countries at the moment. While it is possible to enter countries under certain restrictions, it is often easier and safer to default to domestic travel. 

2.    Contactless is now everywhere

Staying at a hotel is a drastically different experience than it once was. Avid travelers were accustomed to visiting the front desk and having contact with hospitality personnel through nearly every stage of the process. However, to promote social distancing and elevate property-wide hygiene, hotels have rolled contactless programs. If contact between guests and employees can be avoided, it will be. In many cases, this means using an app to check-in, get your key, or request services. 

3.    Road tripping has become ever more popular

Road tripping spiked in popularity last summer. People still wanted to “get away,” but they did not want to board an airplane or any other form of communal transport. Using a personal vehicle opens up the world and allows anyone with a car to explore the world and personalize their trip during this period of uncertainty. 

4.    Sustainable travel will be prioritized

Do you remember the first few weeks during the pandemic last year? No one was commuting to work or flying across the world, and carbon emissions were at an all-time low. The positive impact of this on the environment was so significant that it made national news. As travel makes its come back, sustainable travel will undoubtedly be a priority. Hotel and other hospitality organizations will prioritize sustainable measures and regulations for an eco-friendly future. 

5.    Traditional tourism will be discouraged

The hospitality industries are now encouraging anyone who will be traveling to dive into off-the-beaten-path destinations. Instead of Athens, Barcelona, and Rome, try Thessaloniki, Zaragoza, and Padua. These alternative destinations in the world’s most popular countries will help reduce over-tourism and crowding in urban hotspots. 

Final thoughts

We’d be lying if we said hotels and hospitality would return just as they were pre-COVID-19. The pandemic has made its mark on modern times, and it’ll continue to impact how we act and travel for years to come. 

Virtual Is No Longer the Answer: Hospitality Looks to Hybrid Solutions

When the pandemic hit the industry, everything shook. The U.S. lost 4 million jobs in hospitality. We were one of the most vulnerable: an industry that prides itself on great service and personal interaction. Thanks to the amazing workforce, our grit, and perseverance, we made it through. 

The companies that fared the best in the beginning were already involved in innovation and forward-thinking processes. Most of these had virtual solutions. Their successful virtual strategy took off and grew. What was their advantage? They innovated before they needed to.

These virtual businesses already had customers and guests that were familiar with the process. Unlike many companies during the pandemic, they did not have to educate customers or train staff on how to use it. They didn't need a new marketing campaign to notify the market. They benefited from future-thinking strategies.

Today, virtual is no longer the future. It is expected and if your company is not utilizing the technologies available, now is the time to catch up before it’s too late.

In 2020, Americans spent 7 minutes more on average on social media, despite a concern they were spending too much time on it the  year before. The attitude of "time well spent" and needs are changing. People want physical interaction and virtual solutions that are on-demand and integrated. 

Hybrid solutions give guests the option for physical and virtual interaction harmonized together.

“Business opportunities are like buses, there’s  always another one coming.” – Richard Branson

   What This Means 

Imagine you are hosting a conference for business leaders. 

You have limited occupancy at the convention center . People are restrained by time and location. But people also crave localized and intimate interaction, so you have it available. You also have a virtual option which multiplies your occupancy.

Now imagine a hybrid setting. Someone walks into the conference and meets people. They quickly get connected to a Slack channel where they can easily chat with people at the center or far away online. They hear the main speaker give her talk. During breakouts, you go to a designated area and join a virtual session with people on-site and people from all over the world. 

Anyone who has disabilities with additional on-site needs can easily get captions and aids through the virtual technologies available. 

When you visit some of the sponsored booths, you see something you like. Perhaps you have more detailed questions that the representative can’t answer right away. No problem. They give you a tablet that video calls one of their specialists. You save time and can make the best decision. 

You walk away and see some merchandise. You want it but your luggage can barely close. So you scan a QR code, purchase it, and it arrives at your home in three days.

Your colleague joins you virtually because she’s had to travel for business to manage one of your accounts. She has a great time and wants to meet some of the attendees in person. She uses a localization feature that connects her with virtual attendees in the same city. The following day they meet at a coffee shop and finish the conference together. 

How We Can All Utilize Hybrid Solutions

“There is incredible value in being of service to others .” Elizabeth Berg

Now you have a quick idea of what the future could look like. Many brands are already doing it and the technology exists. The only step is to invest in the strategy, resources, and training to make it possible. 

It’s important to start simple. We don’t want to create fancy features and options without a purpose. Decide what your guests need and how you can fulfill it from wherever they are and whenever they want it. 

The world has changed. Before the pandemic, most of us closely interacted with people. The pandemic put everyone home and much of the workforce moved into work from home environments. Today, social preferences are split, and needs and habits have changed for society.

A hybrid strategy positions us for the future.

How to Be a Successful Leader

As we gain experience, build businesses, and earn responsibilities, we have no choice but to increase our leadership skills. Every organization needs a leader to direct the charge for successful execution. But how can you be a good leader?

You might be eager to lead or you might be reluctant. But everyone who is faced with influence has to decide what kind of leader they will be.

The best leaders serve others. Servant leadership inspires more people, gains more influence, and respect, which all turn into a successful leadership model.

Put People First

When we think of serving others, we might think of being polite or asking how we can help. But we have the opportunity to dig into a deeper level of leadership that puts people first.

This means knowing each person’s short and long-term goals for their life (with and without the company in the picture). You support them. You listen to them. People feel valued at the company and they feel you care for them.

This practice creates a vibrant workplace for great results.

Lead with a Vision

How can people follow if they don’t know where to go? Putting blinders on people doesn’t help them and it makes it harder for you to lead. One-step-ahead leadership produces an insecure work environment, not knowing the main goal of the company.

By being transparent and sharing the vision, people know what you plan on doing. They too get inspired and take a sense of ownership. If leaders position their vision as a WHY, or a big- picture mission, employees will take it to heart.

For example, if a brand sells mattresses, they aren’t selling better sleep. They are giving people much-needed rest so that can wake up, conquer their world, and give their full self to their families and careers. That’s something people can believe in and feel like they make an impact.

Lead like a Teacher

As leaders, we often say things and hope others understand them well enough to implement them. If you have ever taught a class or group, you know this usually doesn’t work.

Lead like a teacher by teaching or sharing the information, then show them how to do it, then do it together, and ultimately, give them the freedom to do it themselves. Provide feedback to improve and reinforce their effort.

Give Away Authority

Delegation can mean a lot of things. You delegate too little and get overwhelmed. You delegate too much and seem to lose control. You are too hands-off in management or too hands-on. It’s a balance that is hard to get right.

Instead of delegation, think in authority. Don’t give away roles. Give people full reign over their responsibilities within the boundaries you set.

You have a team that was chosen for a reason. When you layout guidelines and establish clear expectations, let them run with the mission, using their creative and innovative ways to solve and execute the project.

They will take ownership of it and treat the responsibilities given to them as their own.

George Dfouni truly believes Leadership is about people. When we put this at the center of everything, we can be successful leaders.